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OUR STORY

Jason Hurst knows the struggle.

He knows how hard it is to stay motivated. He knows how hard it is to fight the cravings. He knows how frustrating it can be to push past the plateaus. You see, he has walked in those shoes.

A 19NDCirclePlain94 graduate of Minooka Community High School, Jason started working out at a local gym when he was still in high school. During his studies in pre-medicine at the University of Illinois-Chicago, Jason became keenly aware of the connection between good nutrition and good health. He started adding vitamins and supplements to his daily workout routine, along with following a low-fat diet.

Beyond the usual challenges of following a healthy lifestyle, he quickly discovered that maintaining a healthy diet is quite costly, and the greater Joliet area was in serious need of a discount nutrition store. His goal, at that point, was simple: make affordable nutrition products available to everyone.

In November 2000, Sports Nutrition Direct opened its doors at 1736 Essington Road, Suite E, Joliet, Ill., offering vitamins, natural herbs, diet and weight loss products, and sport and bodybuilding supplements at prices far below retail costs. Still to this day, Nutrition Direct touts wholesale direct prices on premium supplements and vitamins that are the same or lower than Internet prices.

Since its beginning, Nutrition Direct’s Joliet location has not only expanded its selection, but also its size, expanding from one unit to two. In July 2007, Nutrition Direct branched out into Grundy County by opening its store at 1453 N. Division St. (Illinois 47), Morris, Ill.

The store’s pricing is up front and forward, but if you have the Nutrition Direct Rewards card, you save even more. Savings are good all day, every day. Discounts can even be combined with coupons on top of sales prices. There’s no gimmick!

Plus, Jason knows how important it is to have knowledgeable employees who, like him, know the struggles and solutions to living a healthy lifestyle. He is proud to have a staff with years of experience who are always prepared to steer you in the right direction to meet your health and/or fitness goals.

Nutrition Direct - Joliet

1-815-577-7381
STORE HOURS:
Mon-Thurs: 9 a.m. - 7 p.m.
Friday: 9 a.m. - 6 p.m.
Saturday: 9 a.m.-5 p.m.
Sunday: Closed

ABOUT US

FOUNDED:

November 2000

FOUNDER & CEO:

Jason Hurst

SERVICES:

Offering vitamins, natural herbs, diet and weight loss products, and sport and bodybuilding supplements that are the same or below Internet prices.

HEADQUARTERS:

1736 Essington Road, Suite E

Joliet, IL 60435

CONTACT US

MISSION STATEMENT

MISSION STATEMENT

Back in 2000, finding an unbiased, informed, and affordable place to buy supplements was nearly impossible. Websites and discussion boards have become questionable and full of misinformation. Local gym gurus have entrusted the latest magazine advertising hype; so Nutrition Direct was founded to change all that. Gone are the folklore and supplement myths. It’s just straight supplement facts and knowledge.

You have goals for elevating your performance, and so do we. What separates Nutrition Direct from other supplement stores is the relentless pursuit of newer, better, and more cost effective sports nutrition products. Whether it’s introducing a revolutionary pre-workout product like Unleashed or redefining taste and quality with Nutrition Directs 100% Isolate Whey Protein, we’re always pushing the possibilities for greater potential. We will not sell you the latest hype, instead well show you the latest in effective products that work, and we’ll show you how to recognize those products as well.

CORE VALUES

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What we’re about isn’t just selling supplements to people at low prices —  although we do that very well. Nutrition Direct is about something more than that.

Our core value is that we believe people with passion can change themselves for the better. They can make a positive difference in their life.

We get the opportunity to work with people like that every day. The opportunity to work with people like you; with athletes, with people fighting obesity, people fighting cancer, people who have had to conquer adversity in both big and small ways.

Since Nutrition Direct’s inception in 2000, that core value hasn’t changed. We are here be a positive influence in your life, helping guide you to being the person you want to be, both mentally and physically.

And Thank You to all of our customers that have allowed us to be a part of your progress.

What people are saying

Great customer service & a really great group of people! I’m currently deployed and they mailed my supplements in a timely manner, they also sent me several samples and tee shirts! I’m able to keep up with my goals even being half way around the world. Thank you for the support Nutrition Direct!

Rebecca Seiler
Rebecca SeilerJoliet Customer

I came in looking for a better and cheaper protein for the goals that I wanted to achieve. The staff was very energetic and understanding the fact that I was new to supplements. Jason was a huge help with choosing a protein and a pre workout. I want to say thank you guys, I will definitely be back to buy more products from them because I am seeing results! Thanks so much guys! 🙂

Tyler Hamon
Tyler HamonJoliet Customer

Great place, period. Tremendous products & prices and a very friendly, professional, knowledgeable staff. What more could you ask for?

Kevin Trusty
Kevin TrustyJoliet Customer

Only been in there a few times, but the selection is excellent and the staff are very knowledgeable in all aspects of fitness training and health.

Eric Farley
Eric FarleyJoliet Customer

Very good nutrition and great goodies, check it out.

Sunny Akhigbe
Sunny AkhigbeJoliet Customer

Jason is very helpful and I recommend this place to all my friends and family! Only place I go!

Anna Kristine
Anna KristineJoliet Customer

I love Nutrition Direct and the staff. 😉

Traci Kurbis Dupuis
Traci Kurbis DupuisJoliet Customer

THE ORIGINAL Nutrition & Supplement store in the Joliet area. Best prices & best brands around.

Roman Lee Denton
Roman Lee DentonAllMax Nutrition

Love this place, and recommend it to anyone who will listen. Knowledgeable people who won’t sell you something you don’t need or want, but rather help you find products that will help you achieve your own health and/or fitness goals, and at reasonable prices.

Mark DeGrootJoliet Customer

Great place. Knowledgeable people to answer questions and bounce ideas off of.

Patrick R. Allen
Patrick R. AllenJoliet Customer

Nutrition Direct has the best cutting edge supplements to enhance your body, health, and longevity. Several products for every need!

Ronald Kerry Avit
Ronald Kerry AvitJoliet Customer

Have not bought supplement in a few months and just went into the Joliet location. They were out of my usual choice, but the employees remembered exactly what I was into and had me in and out with a great product in just a few minutes. Just downed a serving and am feeling great….thanks guys! I’ll never go anywhere else.

Rick Stofan
Rick StofanJoliet Customer

Prices are very competitive and the staff are knowledgeable. You are very foolish if you buy from GNC.

Kevin Bunker
Kevin BunkerJoliet Customer

Everyone seems to know what they’re talking about, which separates this place from more commercialized nutrition companies because they take time to see what you as a customer are looking for.

Love your protein! Low sugar and high protein!

Michelle D�Amico
Michelle D�AmicoJoliet Customer

Very professional, knowledgeable staff. Great prices.

Crystal Juarez-Del Rio
Crystal Juarez-Del RioJoliet Customer

Awesome staff, very helpful, friendly and knowledgeable. Oh, and the best prices around!

Richie Hunter
Richie HunterNutrition Direct Sales Rep

Never been disappointed when I went there. They always help me out finding good nutrition to fit me .

Don Hastings
Don HastingsJoliet Customer

Great selection at the stores and a very knowledgeable staff!

Ryan Rogerson
Ryan RogersonNutrex Research

Great place. Liz really knows her info on all the brands they carry and got me started on really great stuff that is working extremely well. Will be back for sure.

Brian Jones
Brian JonesJoliet Customer

Very knowledgeable staff, great products, and awesome prices!!!

Joey Dethrow
Joey DethrowJoliet Customer

The best supp shop around. No lies, no b.s. stories!

John Cooper
John CooperJoliet Customer

This place is awesome . I felt comfortable from the moment I walked through the door. The staff is exceptionally friendly and helpful anytime I have been in there. Even if you do not buy anything and go in to see what they have, they are more than happy to help out and answer any questions that you may have.

Kristen Jarmusz
Kristen JarmuszJoliet Customer

Great prices and knowledgeable consultants.

Paul and Nina
Paul and NinaJoliet Customers

Best prices, best people. Don’t waste you’re time looking anywhere else!

Derek Cockream
Derek CockreamMorris Customer

Superb: My favorite supplement store! Good quality stuff!

John Larson
John LarsonMorris Customer

Thanks to Jason Hurst and Nutrition Direct. Those guys know their stuff! I still have a long way to go, but excited about how much has changed so far.

Bryan Shell
Bryan ShellMorris Customer

I love Nutrition Direct and the staff. 😉

Traci Kurbis Dupuis
Traci Kurbis DupuisJoliet Customer

Love this place, and recommend it to anyone who will listen. Knowledgeable people who won’t sell you something you don’t need or want, but rather help you find products that will help you achieve your own health and/or fitness goals, and at reasonable prices.

Mark DeGrootJoliet Customer

Great place. Knowledgeable people to answer questions and bounce ideas off of.

Patrick R. Allen
Patrick R. AllenJoliet Customer

Only been in there a few times, but the selection is excellent and the staff are very knowledgeable in all aspects of fitness training and health.

Eric Farley
Eric FarleyJoliet Customer

Nutrition Direct has the best cutting edge supplements to enhance your body, health, and longevity. Several products for every need!

Ronald Kerry Avit
Ronald Kerry AvitJoliet Customer

Have not bought supplement in a few months and just went into the Joliet location. They were out of my usual choice, but the employees remembered exactly what I was into and had me in and out with a great product in just a few minutes. Just downed a serving and am feeling great….thanks guys! I’ll never go anywhere else.

Rick Stofan
Rick StofanJoliet Customer

Prices are very competitive and the staff are knowledgeable. You are very foolish if you buy from GNC.

Kevin Bunker
Kevin BunkerJoliet Customer

Everyone seems to know what they’re talking about, which separates this place from more commercialized nutrition companies because they take time to see what you as a customer are looking for.

I came in looking for a better and cheaper protein for the goals that I wanted to achieve. The staff was very energetic and understanding the fact that I was new to supplements. Jason was a huge help with choosing a protein and a pre workout. I want to say thank you guys, I will definitely be back to buy more products from them because I am seeing results! Thanks so much guys! 🙂

Tyler Hamon
Tyler HamonJoliet Customer

Love your protein! Low sugar and high protein!

Michelle D�Amico
Michelle D�AmicoJoliet Customer

Great customer service & a really great group of people! I’m currently deployed and they mailed my supplements in a timely manner, they also sent me several samples and tee shirts! I’m able to keep up with my goals even being half way around the world. Thank you for the support Nutrition Direct!

Rebecca Seiler
Rebecca SeilerJoliet Customer

Very professional, knowledgeable staff. Great prices.

Crystal Juarez-Del Rio
Crystal Juarez-Del RioJoliet Customer

Awesome staff, very helpful, friendly and knowledgeable. Oh, and the best prices around!

Richie Hunter
Richie HunterNutrition Direct Sales Rep

Very good nutrition and great goodies, check it out.

Sunny Akhigbe
Sunny AkhigbeJoliet Customer

Great place, period. Tremendous products & prices and a very friendly, professional, knowledgeable staff. What more could you ask for?

Kevin Trusty
Kevin TrustyJoliet Customer

Never been disappointed when I went there. They always help me out finding good nutrition to fit me .

Don Hastings
Don HastingsJoliet Customer

Jason is very helpful and I recommend this place to all my friends and family! Only place I go!

Anna Kristine
Anna KristineJoliet Customer

Thanks to Jason Hurst and Nutrition Direct. Those guys know their stuff! I still have a long way to go, but excited about how much has changed so far.

Bryan Shell
Bryan ShellMorris Customer

THE ORIGINAL Nutrition & Supplement store in the Joliet area. Best prices & best brands around.

Roman Lee Denton
Roman Lee DentonAllMax Nutrition

Great selection at the stores and a very knowledgeable staff!

Ryan Rogerson
Ryan RogersonNutrex Research

Great place. Liz really knows her info on all the brands they carry and got me started on really great stuff that is working extremely well. Will be back for sure.

Brian Jones
Brian JonesJoliet Customer

Superb: My favorite supplement store! Good quality stuff!

John Larson
John LarsonMorris Customer

The best supp shop around. No lies, no b.s. stories!

John Cooper
John CooperJoliet Customer

This place is awesome . I felt comfortable from the moment I walked through the door. The staff is exceptionally friendly and helpful anytime I have been in there. Even if you do not buy anything and go in to see what they have, they are more than happy to help out and answer any questions that you may have.

Kristen Jarmusz
Kristen JarmuszJoliet Customer

Very knowledgeable staff, great products, and awesome prices!!!

Joey Dethrow
Joey DethrowJoliet Customer

Best prices, best people. Don’t waste you’re time looking anywhere else!

Derek Cockream
Derek CockreamMorris Customer

Great prices and knowledgeable consultants.

Paul and Nina
Paul and NinaJoliet Customers