Jason Hurst knows the struggle.
He knows how hard it is to stay motivated. He knows how hard it is to fight the cravings. He knows how frustrating it can be to push past the plateaus. You see, he has walked in those shoes.
A 1994 graduate of Minooka Community High School, Jason started working out at a local gym when he was still in high school. During his studies in pre-medicine at the University of Illinois-Chicago, Jason became keenly aware of the connection between good nutrition and good health. He started adding vitamins and supplements to his daily workout routine, along with following a low-fat diet.
Beyond the usual challenges of following a healthy lifestyle, he quickly discovered that maintaining a healthy diet is quite costly, and the greater Joliet area was in serious need of a discount nutrition store. His goal, at that point, was simple: make affordable nutrition products available to everyone.
In November 2000, Sports Nutrition Direct opened its doors at 1736 Essington Road, Suite E, Joliet, Ill., offering vitamins, natural herbs, diet and weight loss products, and sport and bodybuilding supplements at prices far below retail costs. Still to this day, Nutrition Direct touts wholesale direct prices on premium supplements and vitamins that are the same or lower than Internet prices.
Since its beginning, Nutrition Direct’s Joliet location has not only expanded its selection, but also its size, expanding from one unit to two. In July 2007, Nutrition Direct branched out into Grundy County by opening its store at 1453 N. Division St. (Illinois 47), Morris, Ill.
The store’s pricing is up front and forward, but if you have the Nutrition Direct Rewards card, you save even more. Savings are good all day, every day. Discounts can even be combined with coupons on top of sales prices. There’s no gimmick!
Plus, Jason knows how important it is to have knowledgeable employees who, like him, know the struggles and solutions to living a healthy lifestyle. He is proud to have a staff with years of experience who are always prepared to steer you in the right direction to meet your health and/or fitness goals.